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Category: Digital Marketing

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Social Media Use Surges: How Marketers Should Respond

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore what global spikes in social media usage mean for marketing strategies and LinkedIn’s new conversation ads format …

How To Lead Your Team Well… From a Distance

In light of the current Covid-19 Global Pandemic, we are all doing a whole lot of working (and managing)… from a distance. And while in Bette Midler’s world, there’s harmony and peace from a distance, in our world, things can be a bit messier. In fact, working from a distance can be really hard. Especially …

Pakistan Teenager, Muhammad Aarij, Becomes A Certified Copywriting Specialist During Statewide COVID-19 Quarantine With DigitalMarketer

AUSTIN, Texas, March 27, 2020 — As an e-learning company, we at DigitalMarketer know one thing to be true: we not only want want to support both small and growing businesses, but also provide the best marketing training to anyone and everyone who needs it. That is why we opened the doors of DigitalMarketer Lab to anyone …

Creating Social Videos That Grow Strong Connections

Wondering how to use video to build stronger connections with your customers and prospects? Looking for a process to follow for your next video? To explore how to create emotional connections with video, I interview Matt Johnston on the Social Media Marketing Podcast. Matt is a former journalist turned video marketing expert and founder of …

Generating Local Content at Scale – Whiteboard Friday

Posted by rjonesx. Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, …

YouTube Affiliate Marketing: Making Money with Your Videos

There’s no question that a good portion of the internet’s attention ends up squarely at YouTube. There are over 2 billion users according to Google. At least half of those users are consistently active. That means billions of hours of… The post YouTube Affiliate Marketing: Making Money with Your Videos appeared first on Niche Pursuits. …

How to Make Money Vlogging: Your Ultimate Guide to Getting Started

Blogging is still an incredible way to make money online but they’re not for everyone. Let’s face it: some people love putting together words on a post and slowly building up the page count. Some people remember high school English… The post How to Make Money Vlogging: Your Ultimate Guide to Getting Started appeared first …

How to Participate in Video Conferencing Calls Without Looking Like a Fool

You know you’ve seen them: Cringe-worthy posts about people on video calls doing things that make you want to, well, cringe. Like this guy whose kids snuck in while he was on a news interview. Or the woman who went to the bathroom while on a work call. (I’m not even going to link to …

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things …

UPDATE ON DIGITALMARKETER’S COVID-19 RESPONSE

It has been an honor and privilege to support the marketing community during this challenging time by allowing free access to our flagship subscription, DigitalMarketer Lab, to all the marketers and businesses impacted by COVID-19. I am thrilled and humbled to announce that, as of this writing, over 30,000 marketers have taken us up on …

How to Create LinkedIn Sponsored Content Ads: A Walkthrough

Want to try LinkedIn advertising but don’t know how to get started? Wondering which ad type you should try first? In this article, you’ll learn why LinkedIn sponsored content ads are perfect for your first campaign. You’ll also find a walkthrough for setting up and launching your own ad campaign for website visits. You’ll discover …

How to Handle Temporarily Out-of-Stock Product Pages

Posted by Dr-Pete The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just …

8 Companies Doing Good in the World Right Now

The world is a crazy place right now, and every day seems to bring a new level of stress, fear, and anxiety.  But in these last few weeks, we have also seen some of the biggest shows of goodwill from companies all over the world. And because we all need a little good news in …

Marketing in Times of Uncertainty: Tips From Top Marketing Pros

Are you unsure how to approach your marketing during a crisis? Looking for wisdom from well-known marketers? To help you make wise decisions during trying times, we tapped the minds of top marketers to answer these questions: #1: Your Business Must Sell to Survive: Daniel Harmon The Question: Should I continue to promote my business …

You Can Now Take Moz Academy Courses for Free

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address …

Using Comedy in Advertising: Who Should Use It, When to Use It, and Where to Use It

Comedy in your advertising can get you really far. We’re talking over 100 million views on YouTube far.  We’d be remiss not to mention the Harmon Brothers in an article on comedic ads. Their viral ads have garnered tens of millions of views, converting viewers to customers and creating brands that are hard to forget. …

How to Run a Successful Instagram Contest or Giveaway

Want to run a contest on Instagram? Wondering what rules and best practices you need to follow? In this article, you’ll discover tips for running different types of contests, how to bring your Instagram contest to a close, and which metrics will help you assess the performance of your contest. Understand the Rules for Running …

Your Quarantine Library: Here’s what the Pro Marketers at DM Recommend That You Read Right Now

It doesn’t take an expert to realize social distancing (while necessary) isn’t the most exciting way to spend spring. But seeing as how this is pretty much the new normal for many of us, we thought we would help you out by sharing a few of our favorite things. To start: Books. We asked our staff …

Your Quarantine Library: Here’s what the Pro Marketers at DM Recommend That You Read Right Now

It doesn’t take an expert to realize social distancing (while necessary) isn’t the most exciting way to spend spring. But seeing as how this is pretty much the new normal for many of us, we thought we would help you out by sharing a few of our favorite things. To start: Books. We asked our staff …

Showing Up in a Time of Uncertainty: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay …

Showing Up in a Time of Uncertainty: What Marketers Need to Know

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore how businesses and brands can use live video and social media to show up for and stay …

How to Make Money on Pinterest: The Ultimate Guide for Beginners

Instagram tends to be the picture-based social media platform that gets all the love. However, you’re doing yourself a major disservice if you’re ignoring Pinterest. You might need to go to Instagram to see your favorite celebrity or “Instagram influencer,”… The post How to Make Money on Pinterest: The Ultimate Guide for Beginners appeared first …

Podcast 171: How Richard Patey Flips Websites, Uses Aged Domains, and Analyzes Deals

I’m excited to welcome Richard Patey onto the Niche Pursuits podcast!   Richard is well-known in the buying and selling websites space and has a lot of experience. You can check out what he’s been up to lately over at RichardPatey.com.… The post Podcast 171: How Richard Patey Flips Websites, Uses Aged Domains, and Analyzes Deals …

5 Affiliate Marketing Website Examples to Get You Motivated for Success

Are you looking for some successful affiliate businesses to model your own after? The best way to success is often through imitating the experts. Today, we’re going to look at some affiliate marketing website examples so you can see what… The post 5 Affiliate Marketing Website Examples to Get You Motivated for Success appeared first …

Everything You Ever Needed to Know About Email Marketing

The name of the game with email marketing is to deliver emails that make people take action. Sometimes that action is to open the email and read what’s inside. Other times it’s to get the reader to click a link that brings them to a checkout page for a 4-figure product. Regardless of how you’re …

Successful Facebook Ads on a Small Budget

Wondering how to advertise successfully on Facebook? Want to avoid wasting money and time when you test your Facebook ads? To explore how to create Facebook ads that work for all budgets, I interview Tara Zirker on the Social Media Marketing Podcast. Tara is a Facebook ads expert and founder of the Successful Ads Club, …

How eCommmerce is Being Impacted by Coronavirus and What SEOs Could Do

Covid-19 has had a noticeable impact on our economy so far, there is no doubt about that. Here at Distilled<>Brainlabs, we are doing our best to help our clients understand consumer insights and behaviors during this unprecedented time. With no surprise, e-com has been very affected by such circumstances, especially in geographical areas where the …

The Non-Technical Guide to Increase Site Speed

Site speed has been a hot topic for a few years now, yet many businesses still find themselves intimidated by the whole dilemma. How do you build a feature-rich, attractive website that will also load fast? And why bother anyway? Here’s a clear, non-technical guide to increasing your site speed: Why Is Site Speed So …

[CASE STUDY] How DigitalMarketer Activated 44% of Previously Silent Community Members in 5 Days

(Editor’s Note: This case study was done by our beloved former Community Manager, Suzi Nelson, back in 2016. But we thought it was too good to keep hidden in the depths of the blog, so we’ve brought it back to share with you again. Enjoy!) I ran into this headfirst with blind hope… I didn’t …

How to Use LinkedIn Ads to Reach Your Target Audience

Are you reaching the right audience on LinkedIn? Wondering how to better target prospects and leads with LinkedIn ads? In this article, you’ll discover how to target your ideal audience with LinkedIn advertising. #1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer We know that LinkedIn is the number-one social media platform for B2B …

How to Query the Google Search Console API

Posted by briangormanh If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this article, you’ll learn how to get better-connected data out …

DigitalMarketer is Making Its Lab Membership Free for (at Least) the Month of March For All Businesses and Marketers Impacted By COVID-19

Our world has changed. Most of us have gone from having very little to fear, to fearing everything from invisible viruses to a shortage in toilet paper. Scarcity is everywhere. So instead of feeding the scarcity (which… let’s face it… marketers are prone to do), at DigitalMarketer we have decided to do the opposite: Effective …

5 Ways to Analyze Your Instagram Marketing

Do you know how well your Instagram marketing is really performing? Your Instagram business profile provides you access to valuable metrics that can help you understand what’s working. In this article, you’ll discover five ways to analyze the performance of your Instagram business profile. Why Instagram Business Profile Insights Matter Instagram is a powerful tool …

6 Costly Facebook Ad Mistakes and How to Fix Them

Want better results from your Facebook ad campaigns? Are you making one of these six mistakes that could reduce your Facebook ad results? In this article, you’ll discover six Facebook advertising mistakes and how to fix them. #1: Mistake: Facebook Ads Aren’t Aligned With a Funnel The biggest mistake that Facebook advertisers make on the …

A Beginner’s Guide to Ranking in Google Maps

Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs …

YouTube Rolling Out New Ads and Analytics Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to YouTube ads and analytics, and Stories features updates on Facebook and Instagram, Twitter, and LinkedIn. …

Weekend Wrapup: Link Whisper Updates, Elegant Themes Special, and Other News

I hope your Friday is off to a great start! I wanted to share a few things that have been going on in the Niche Pursuits world lately in hopes that it helps you in same way in your business.… The post Weekend Wrapup: Link Whisper Updates, Elegant Themes Special, and Other News appeared first …

The Only 4 Email Marketing Metrics That Matter

If I gave you $1 to spend in your business, where would it go? Your first instinct might be to invest in Facebook ads or maybe to sock it away and save for the latest marketing software. But you’re missing a crucial opportunity. While social media came in hot, casting its spell on advertisers—its existence …

Instagram Strategy: Growing Your Followers and Business

Looking for a strategic approach to organic Instagram growth? Wondering how to develop content that will grow your business and your Instagram following? To explore how to use Instagram as a hub for shareable content that leads to business growth, I interview Vanessa Lau on the Social Media Marketing Podcast. Vanessa is a community development …

Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

Posted by rjonesx. We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ …

Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday

Posted by rjonesx. We’ve all been there. You’re the SEO on point for a project, and you’re also the one tasked with getting great content written well and quickly. And if you don’t have an expert at your disposal, great content can seem out of reach. It doesn’t have to be. In today’s Whiteboard Friday, Russ …

How to Make Money with Cheeto Fingers…Seriously!

Things are about to get weird. That’s right, cue the creepy music…because you’ve just entered the Twilight Cheeto Zone.  Cheeto Finger Zone that is. In early 2020, Cheetos officially named the cheesy residue that is left on your fingers after… The post How to Make Money with Cheeto Fingers…Seriously! appeared first on Niche Pursuits. (>‿◠) …

How to Use LinkedIn to Amplify Your Live Event Experience

Want more leads, connections, and exposure from the live events you attend? Wondering how to use LinkedIn to build rapport with people who follow the event? In this article, you’ll discover a strategy for using LinkedIn to build awareness for your business before, during, and after a live conference or trade show. Why Use LinkedIn …

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

Posted by barryloughran For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be. …

The Digital Nomad Lifestyle: How to Make Money, Travel, and Live a Balanced Life

Spend any amount of time on YouTube, listening to podcasts, or even reading articles from big business, you might think the digital nomad question is something every independent worker needs to contemplate. Like it’s part of “the process.” Remote work… The post The Digital Nomad Lifestyle: How to Make Money, Travel, and Live a Balanced …

What’s Working in Ecommerce: Strategies Used by 2020’s Most Cutting-Edge Brands

Ecommerce has been around for a while—so having an online store is now tablestakes. As we enter 2020, brands are looking for ways to differentiate themselves and increase their customer base, while also fighting off the rising competition and cost of customer acquisition. The traditional “playbook” of ecommerce growth is as important as ever: Brands …

Squarespace SEO for People Who Don’t Know SEO

I can’t tell you how many people I know who have built or want to build their own site. These are regular people with basic computer skills, not web developer experts. One of the most user-friendly web builders available is Squarespace. According to Builtwith.com, Squarespace hosts over 1.9 million live websites. Recently they’ve been making …

How Employees Can Improve Organic Reach and Engagement

Want more organic reach for your social media content? Have you considered working with select employees to expand your reach? In this article, you’ll discover how to identify and work with in-house influencers to improve organic reach and engagement for your social media content. Why Use Internal (In-House) Influencers? Among your brand’s internal stakeholders, you’ll …

How to Make Your First Instagram Stories Ad: A Full Walkthrough

Want to create Instagram Stories ads but don’t know where to start? Wondering how to make attractive Stories ads without a design background? In this article, you’ll discover how to create, set up, and run an Instagram Stories ad in Ads Manager. What Makes an Effective Instagram Stories Ad First, let’s talk about the differences …