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Category: Digital Marketing

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Facebook Updates Creator Studio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into …

8 Virtual Team Activities That Go Beyond Happy Hours

We’ve talked a lot about how important team building is in a remote working environment. That’s why we decided to do a little research into some of the best virtual activities you can try with your team to boost morale and strengthen connectivity. But if you’re anything like us, you’re getting a little tired of …

Best Online Course Platforms Reviewed: Where Should Your Online Course Go?

Creating an online course is a fantastic way to make money online. If you have a skill you can teach that’s in demand, there’s room for a good online class or tutorial covering that skill. Where there’s a high demand… The post Best Online Course Platforms Reviewed: Where Should Your Online Course Go? appeared first …

How to Make Money from Your Phone: Do Cash Apps Really Work?

Most people take their phone wherever they go. Unless you’re hitting an isolated canyon for a backcountry kayaking trip or intentionally spending time away, chances are your smartphone is with you. In the age of so many online opportunities this… The post How to Make Money from Your Phone: Do Cash Apps Really Work? appeared …

How to Use Google Analytics to Eliminate Uncertainty

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of …

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special …

6 Tips For Shooting Videos Of Yourself On Your Own

How many times have you looked at your camera or phone and thought—today is the day I’ll shoot that video… And how many times have you decided, “Eh… maybe I’ll do it tomorrow.” *Raises their own hand*‍ Shooting a video of yourself on your own is a daunting task, but we’re here to show you …

119 Side Hustles to Create New Income Streams

We live in the age of the side hustle. Most people are looking for freelancing gigs, learning how to build passive income, or additional ways to make money online. There have never been more opportunities to make money with a… The post 119 Side Hustles to Create New Income Streams appeared first on Niche Pursuits. …

How Marketing Certifications Will Level You Up

If you had a way to take yourself to the next level… In your career, in your business, in your relationships—okay, maybe not that last one, unless marketing skills are really important to your relationships… Would you do it? See, here’s the thing. It doesn’t matter what job you have or what kind of business …

ProWritingAid Vs Grammarly: Which Grammar Checker Tool Is Better?

ProWritingAid and Grammarly are two of the best grammar checker tools in the market. Both identify issues in your document and provide you with suggestions to correct them, if not make it even better. However, which one between the two… The post ProWritingAid Vs Grammarly: Which Grammar Checker Tool Is Better? appeared first on Niche …

What Is Freelance Blogging? And How To Start A Career With It?

There are lots of side hustles out there to complement your primary income. But if you feel comfortable blogging and even have experience managing one, then consider becoming a freelance blogger. In fact, you can turn freelance blogging into a… The post What Is Freelance Blogging? And How To Start A Career With It? appeared …

How to Improve Instagram Post Engagement: 4 Tips

Do you want your Instagram content to perform better? Wondering how to optimize your Instagram feed posts? In this article, you’ll discover how to design and deliver Instagram posts that improve engagement on Instagram. To learn how to optimize your Instagram posts for more engagement, read the article below for an easy-to-follow walkthrough or watch …

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Posted by ErikaOnLogic In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this …

Celebrating Asian and Pacific Islander American Heritage Marketers This May

Incredible marketers from different cultures and backgrounds can easily fly under the radar in the broader digital marketing community. As we at DigitalMarketer move into our new normal, we’d like to try to change that by highlighting creators of all identifies. We want to amplify their voices and shout out their work. After all, diverse …

How to Use TikTok Analytics for Business

Is your TikTok marketing working? Wondering how to find and use TikTok Analytics? In this article, you’ll discover how to read, analyze, and interpret your TikTok Analytics metrics to improve your TikTok marketing activities. How to Access TikTok Analytics To get access to TikTok analytics, you need to have a TikTok Pro account. If you …

Google Alerts for Link Building: A Quick and Easy Guide

Posted by David_Farkas If you’re a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That’s why the mantra “link building is relationship building” exists. Often, …

Link Whisper is Growing, Maturing, and is On Sale This Week Only!

In July of 2019, I launched Link Whisper, my internal linking tool. I created the WordPress plugin to “scratch my own itch”.  I hated the manual process of building internal links and knew I leaving my internal linking tasks undone… The post Link Whisper is Growing, Maturing, and is On Sale This Week Only! appeared …

How to Scale Facebook Ads: 4 Ways

Want to maximize the results of your top-performing Facebook ads? Looking for ways to get more leads or sales from your existing Facebook ad campaigns? In this article, you’ll discover four horizontal and vertical ad-scaling techniques for Facebook ads. Horizontal Facebook Ad Scaling To scale your Facebook ads for reach, try adding new ad sets …

Three Steps to a Better-Performing About Page

Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require …

Facebook Shops and Shops on Instagram: New Business Tools for Marketers

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook Shops and Shops on Instagram with special guest, Allie Bloyd. Tune Into the Social Media Marketing …

[Case Study] How DigitalMarketer Cut Our Cost Per Conversion By Over 50% In Less Than 7 days

As many of you know by now, getting people to your website is relatively easy. If this was all we had to do as marketers, the digital marketing world would be an absolute free for all. But, the trick is what comes after you get people on your sales page. What’s the best way to …

Facebook Organic Reach: How to Develop an Engaged Following

Want a more engaged Facebook following? Looking for creative ways to leverage organic marketing rather than ads? To explore how to develop an engaged organic following on Facebook, I interview Fallon Zoe on the Social Media Marketing Podcast. Fallon is an organic reach expert who specializes in Facebook. Her Facebook-focused membership community for female business …

5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday

Posted by KameronJenkins With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, …

The MozCon Virtual 2020 Initial Agenda

Posted by cheryldraper It’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon …

Top 5 Benefits to Working with a Business Coach

If you Google “Steve Jobs Business Coach,” you’re going to see this: Bill Campbell has been named the “Trillionaire Dollar Coach” after leading not just Steve Jobs—but Larry Page (co-founder of Google) and Jeff Bezos (founder of Amazon) to create products and services that changed the world. Why did Steve Jobs, Larry Page, and Jeff …

DM Favorites: Tools and Resources

Lately, every new day in quarantine has forced us to become more creative. Creative with our marketing initiatives, of course, but also creative with how to keep ourselves focused and busy at home. So we’ve rounded up a quick list of the tools that are keeping us going right now, from apps for work to …

Social Media Marketing Strategy for a Multi-Location Business

Does your business have multiple locations? Need a better social media strategy? In this article, you’ll find a four-part plan to structure a social media marketing strategy you can execute seamlessly across all markets. #1: Create an Overarching Brand Message As you look to extend your business operations into different markets (countries, states, cities, or …

7 Things Every Marketer Should Be Doing Right Now

Marketers around the world right now are doing their best to keep their audience engaged and active. While no one really knows what the world will look like a month or even two weeks from now, it’s important that we keep our marketing wheels turning. It’s time for us all to do what marketers do …

Is Video Marketing Good for SEO?

Three reasons why video should be part of your SEO strategy For years marketers have been talking about video in marketing. The rise of video..the importance of video.. everyone should be watching out for video. And they’re right. People are watching more videos than ever, so It’s safe to say that it’s a worthy investment …

How to Retarget Facebook Ad Traffic for Conversions

Are you working with a new Facebook pixel? Wondering whether to use a traffic objective campaign or a conversion objective campaign? In this article, you’ll discover how to combine Facebook ads traffic and conversion campaigns to meet your goals. Understanding Facebook Ads Traffic and Conversions Objectives The objective you choose when you create your Facebook …

Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we …

8 Instagram Stories Hacks to Give You a Creative Edge

Want to give your Instagram stories a creative edge? Looking for hidden features to try out? In this article, you’ll discover eight Instagram Stories power tips including how to save your Stories effects for quick access, add multiple photos, add a custom GIF, and more. To learn how to make the most of the brush …

How to Get Quick Results With SEO Sprints: The DriveSafe Case Study

Posted by ChristopherHofman Currently, many businesses face challenging times and are moving their SEO budget to disciplines which offer quicker wins. But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In this blog post I …

LinkedIn Live Streaming for LinkedIn Events

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore LinkedIn live streaming for Virtual Events and LinkedIn Polls with special guest, Michaela Alexis. We also discuss …

How To Attract Your Ideal Client

Working with clients that aren’t a great fit can feel a lot like a dysfunctional relationship. Everyone is unhappy, no one feels understood, and try as we might, things rarely ever turn out good on the first try (or second, or third…). So, you fall back on the same old question. The one keeping every …

Local Business Marketing in Uncertain Times

Wondering how to stay top-of-mind with your customers, even if you aren’t open? Looking for new, creative ways to continue to show up for them? To explore how local businesses can market during uncertain times, I interview Bruce Irving on the Social Media Marketing Podcast. Bruce is a local business marketing pro. He’s the host …

Risk-Averse Link Building – Best of Whiteboard Friday

Posted by rjonesx. Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you’re likely to be asked for this work or you’re looking to hire someone for it, it’s a good idea to have a few rules of thumb. …

Create a Customer Avatar in 5 Easy Steps

A lot of you like to jump right in and start building ads, writing copy, creating landing pages, and doing all that other fun marketing stuff.  BUT if you don’t have a customer avatar, you’re seriously hurting your results. If you don’t know who your customer is, then how in the heck can you market …

Using Facebook Ads in Uncertain Times

Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times of uncertainty? To explore how to navigate Facebook advertising during the COVID-19 pandemic, I interview Amanda Bond on the Social Media Marketing Podcast. Amanda is a Facebook ads expert and founder of The Ad Strategist. …

A Simple Keyword Research Process for Winning SEO – Whiteboard Friday

Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today’s Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus’s upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, …

What is an Entrepreneur

Entrepreneurship is one of the most important aspects of American society. As Americans, many of us often dream of changing the world with a revolutionary product and getting rich while doing it. Fulfillment and profit is, to many of us, the true American dream. Entrepreneurship is so important to Americans, its idolization is often ingrained …

Take the COVID-19 Local Search Marketing Business Impact Survey

Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to …

How to Use Facebook Lead Ads to Book Virtual Shopping Appointments

Does your business rely on foot traffic? Looking for a unique way to serve your customers and sell your products? In this article, you’ll discover how to use Facebook lead ads to book virtual shopping sessions with customers and prospects. Why Use Facebook Lead Ads to Promote Virtual Shopping Sessions? When marketers think of Facebook …

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

Posted by Dr-Pete We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that …

How To Figure Out What Content Your Customer Avatar Wants

Have you sat at your desk for *way* too long, staring at a blank document trying to figure out what content you should create for your customer avatar? Been there—done that. We’ve also seen wayyyy to many business owners feel like content is an intimidating part of the marketing process. Here’s the thing… it’s only …

How to Scale Valuable Facebook Lookalike Audiences

Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers? In this article, you’ll discover how to create and scale high-intent lookalike audiences with Facebook ads. Why Increasing the Lookalike Percentage Doesn’t Work for Scaling Facebook lookalike audiences let you reach a large number of people …

What Is “Drop Servicing”?

A few years ago, entrepreneurs realized that by drop shipping products they could grow businesses with little overhead. They didn’t need to run their own factory or pay rent on a warehouse to store their products. They just needed to get potential customers interested in their products and they could have the product delivered right …

Distilled and Brainlabs Have Combined Forces: What’s Next For Us?

In case you missed it, back in February, Distilled merged into Brainlabs. This was the first step towards a joint vision of creating the agency model of the future: no silos, no departments, just brilliant teams centered around clients, allowing us to deliver best-in-class digital marketing. Since Distilled was acquired, Hanapin Marketing & Hero Conf …

How to Set Up Instagram Gift Cards Stickers

Want to offer gift cards on Instagram? Wondering how to set up and use Instagram Stories gift card stickers? In this article, you’ll discover how to sell gift cards on Instagram. About Selling Gift Cards via Instagram To support businesses in selling online, Instagram has made it easier to sell directly to their audience (and …