Location, Singapore
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Category: Online Marketing

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Best Web Design Services

Design has a significant impact on the success of your website and business. It takes just 50 milliseconds for people to form an opinion about a website. 94% of that first impression is designed related. There are plenty of tools out there that allow you to build a website on your own. The best website …

The Best Water Delivery Services For Your Business

We all know it’s important to drink enough water. Dehydration can lead to headaches, lack of focus, and a loss of productivity. Not everyone likes the taste of tap water, so many businesses have high-quality water delivered. If you’re looking to get fresh water delivered to your workplace on a regular basis, here’s a guide …

Best HR Outsourcing Services

Human resources is a critical aspect of any business. Historically, HR departments were reserved for larger organizations. Small businesses might just have a bookkeeper handle HR responsibilities. But today, businesses of all shapes and sizes can leverage HR outsourcing to perform these crucial tasks. Large businesses can use HR outsourcing to reduce operational costs. Outsourcing …

Ad execs still clinging to crumbling cookie methods as creatives look to the future – survey

The move by Google to end third-party cookies by 2022 has caused something of a difference of opinion in certain marketing sectors, according to a new study. The report, from Mymyne, a provider of contextual audience optimisation, which polled 100 senior marketing professionals, found that while almost two in five (39%) respondents in creative roles …

The Best Commercial Cleaning Services

Cleaning and sanitizing a business requires a lot more work than simply straightening up around the house. Whether you run a small retail store or a company with hundreds of employees, you need a professional cleaning service that has the staff, resources, and materials to handle a big job. In other words, you need a …

Online, offline, integrated and more: COVID-19 spurs global marketing innovation – News roundup

Legislation from Facebook and advice from Google to inform your marcomms. Plus, from Dyson to Prada, discover the manufacturers stepping up amidst COVID-19 pandemic Guidance for navigating your campaigns through COVID-19 Google has published guidance for marketers on navigating COVID-19. ….. The post Online, offline, integrated and more: COVID-19 spurs global marketing innovation – News …

Digital Marketing News: Coronavirus’ Impact on Marketing Budgets & Social Media Usage, LinkedIn’s New Conversation Ads, & Instagram Story Changes

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messaging LinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land Social Media Consumption Grows Amid Coronavirus …

5 keys to work-from-home success during Coronavirus times

You and your team are stuck at home – that’s the current reality. By following these guidelines you can boost everyone’s work-from-home (WFH) morale and productivity. Your customers don’t care where you work Due to recent Coronavirus revelations, it’s not just ….. The post 5 keys to work-from-home success during Coronavirus times appeared first on Smart …

Generating Local Content at Scale – Whiteboard Friday

Posted by rjonesx. Building local pages in any amount can be a painful task. It’s hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week’s edition of Whiteboard Friday, …

Best CRM Software

Customers are the lifeblood of any business. That’s why customer relationship management (CRM) tools have become so popular. CRM software improves sales log communication, lead management, and even helps with marketing campaigns. Historically, CRM software was only used by large businesses and enterprises. But today, CRM has evolved to fit the needs of all organizations, …

Isolation doesn’t have to be isolating: How brands can use their time wisely in the time of Covid-19

Nobody has to be reminded that the coronavirus pandemic, which continues to sweep across the world, represents a challenge for everyone. In the UK, for instance, the Prime Minister has asked the population to avoid offices and travelling – more than and many business leaders have asked their teams to ‘self-isolate’ and work from home. …

The latest hacks and tools for full-stack marketers

A list of digital hacks and tools for full-stack marketers First of all, think through your most tedious, low-skilled, weekly tasks. If you find them cumbersome, chances are, other marketers are bound to have felt the same frustrations as you. ….. The post The latest hacks and tools for full-stack marketers appeared first on Smart …

Best Time and Attendance Systems

The days of employees needing to punch a time card or paper attendance sheet are long behind us. Like most business functions, modern time tracking and attendance systems have gone digital. Accurately tracking employee hours is crucial for every business, both large and small. Inaccurate and outdated processes could cost your company tens or even …

How Sophola is looking to raise Japan’s digital marketing expertise to the world level

The digital marketing landscape in Asia right now is a fascinating one. While there may still be a degree of nascency compared to Western markets, trends and strategies are developing quickly. According to a study from eConsultancy in April – ‘The Omnichannel Imperative’ – enterprises in Southeast Asia saw real-time marketing as their highest priority, …

Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be

Tracking all the usual metrics can help you measure SEO performance, but there are three other metrics you probably aren’t tracking that could help make a big difference SEO is all about generating organic traffic to a website and ensuring ….. The post Measuring SEO Success – 3 Metrics You Aren’t Tracking But Should Be …

A Well-Oiled Machine: Why Every B2B Marketing Team Needs Marketing Operations

What makes a B2B marketing campaign great? Is it a creative theme that catches your attention? Is it the insightful expertise featured within? Is it the number of leads it produced? Answer: it’s all of those things and more. Great B2B marketing campaigns have great ideas and great execution. But great execution is hard to …

Why investing in your business is essential to your success

Starting your business requires a lot of investment before you begin. But even beyond that, you need to continually invest in your business if you want to increase its chances of success As long as your business exists, investment is ….. The post Why investing in your business is essential to your success appeared first …

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It’s… a lot, isn’t it? So today, we want to take a departure from the world of “how this affects us” and focus instead on actionable things …

Facebook’s Multiple Text Optimization: What Automated Dynamic Campaigns Mean for You

Facebook Ads can be exhausting to learn, but the system is a marketer’s dream once they start to figure it out. There is so much customization potential, allowing incredible creative options and insanely detailed targeting criteria that you can choose from, and all you need to know is how to leverage it. In the past …

Best Video Conferencing Services

Want to jump straight to the answer? The best video conferencing service for most people is definitely RingCentral or GoToMeeting. I consider a great video conferencing service to be critical for any business. Whether you have remote employees, clients, prospects, or team members across multiple locations, you need video conferencing software that you can depend …

How to succeed as a new website operations manager

Implement these suggestions to enter into your WebOps role smoothly Congratulations! You’ve been hired as your company’s new website operations manager, but you might be wondering what exactly your role is. While some companies use an agency relationship to fill ….. The post How to succeed as a new website operations manager appeared first on …

Where brands now sit amid Covid-19: Intimacy at scale in a time of crisis

Social noise is getting louder. The big social media platforms from Instagram, YouTube to Facebook have become overly saturated with content, they may be a staple for digital marketing and advertising, but it is increasingly difficult to target an audience on these platforms. Those brands that are rising to the top are the ones that …

Tools and templates for your next campaign

What are the essential parts of a campaign plan template? The purpose of a marketing campaign plan is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has ….. The post Tools and templates for your next campaign appeared first on Smart Insights. …

50+ Top B2B Marketing Insights From Recent Emerging Trend Reports

Even though the “Roaring Twenties” moniker of a century ago today takes on a more menacing new tone in light of today’s COVID-19 pandemic, smart B2B marketers are still hard at work and looking ahead. The B2B marketing world of tomorrow will be shaped by the emerging marketing trends we have seen during the beginning …

Instagram stats, trends and changes

When it comes to habit-forming technologies, this one is, by far, one of the leading platforms to capture the hearts of consumers and convert them through brand awareness to sales Instagram launched in October 2010, with 25 000 users signing ….. The post Instagram stats, trends and changes appeared first on Smart Insights. Click HERE …

How to Handle Temporarily Out-of-Stock Product Pages

Posted by Dr-Pete The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just …

Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting in digital

Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a ….. The post Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting …

The Best SEO Tools the Pros Really Use in 2020

Want to jump straight to the answer? The best SEO tool for most people is definitely SEMrush. When I first started using SEO tools and tried to figure out which one was right for me, I was pretty confused. There are a bunch of tools in the space, they seem to overlap a lot, and …

Best Point of Sales (POS) Systems

Want to jump straight to the answer? The best POS system for most people is definitely Square or Lightspeed. The days of traditional cash registers are long behind us. Modern POS solutions are flexible and offer a wide range of technical functionalities. This is the moment where you get paid for the exchange of goods …

Best Point of Sales (POS) Systems

Want to jump straight to the answer? The best POS system for most people is definitely Square or Lightspeed. The days of traditional cash registers are long behind us. Modern POS solutions are flexible and offer a wide range of technical functionalities. This is the moment where you get paid for the exchange of goods …

8 Virtual SEO Conferences for B2B Marketers

It’s the beginning of our second week of social distancing here in Minnesota. I’ve already cleaned my house no fewer than 10 times, cleaned and organized closets, and gone on approximately 100 walks. I’m about 24 hours away from dressing my cats in costumes and putting on a (very sharp, bitey) show. But if that’s …

The best free marketing tools that every hands-on marketer should use in 2020

Our recommended free online tools for understanding your customers, competitors and campaign effectiveness, and how you should use them – across 8 marketing analysis activities. I find that when running training courses, the tools I recommend to help marketers are ….. The post The best free marketing tools that every hands-on marketer should use in …

Exploring the benefits of long-term learning

Five ways marketers can benefit from continuing professional development As marketers we can sometimes become insulated from the world around us. But when we poke our heads above the parapet, it’s surprising what we can learn from others. I’ve always ….. The post Exploring the benefits of long-term learning appeared first on Smart Insights. Click …

You Can Now Take Moz Academy Courses for Free

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address …

How to reach local audiences with your existing content strategy: Four in-depth methods

Consumer behaviour is trending toward on-the-go mobile shopping. A 2018 study by Uberall revealed that 69% of smartphone users rely on their devices for shopping. Among those in that group, 82% had customised their searches to be “near me.” Data released in 2017 confirmed this trend: Four in five consumers want search results and ads to be customised to their …

Why consistent customer service matters and how to achieve it: Amazon and Comcast 2 case studies

Good service once earns one happy customer. Consistently good service builds a satisfied, loyal customer base. Unfortunately, unless you’re a sole proprietor doing everything in your business, you can’t control how your customer service teams work at every moment. How ….. The post Why consistent customer service matters and how to achieve it: Amazon and …

Best Employee Monitoring Software

The modern workforce is constantly continuously to the Internet. For the most part, you can trust your employees to stay on-task and use Internet-connected devices for work purposes. But there is always the possibility and temptation to be unproductive on company time. Whether it’s browsing Facebook, shopping online, or playing games, employee monitoring software can …

Best Invoice Factoring Companies

Unpaid invoices are part of running a business. It’s a frustrating and unfortunate reality for small business owners everywhere. You rely on those receivables to pay your bills, purchase inventory, and fund all of the other operational costs of running a business. If your business has unpaid invoices and you’re low on cash, invoice factoring …

Best Direct Mail Services

Direct mail is still a viable marketing strategy. It’s easy to lose sight of this when you’re putting more emphasis on online advertisements, email, and other digital marketing tactics. But direct mail is an effective and affordable way to drive brand awareness, generate leads, and engage with new customers. It’s an excellent opportunity for both …

Marketing During a Pandemnic: Stop Pushing and Start Pulling with SEO

Customer empathy is at the forefront of the best marketing and tone deaf promotions as if things were normal during the COVID-19 pandemic are probably some of the worst. When it comes to understanding the customer state of mind right now, I think Dean Shaw from SAS summed it up well on Twitter: Pro Tip …

Being sensitive: Human responses to COVID-19

Smart Insights members and followers have been discussing positive brand responses to Coronavirus which have moved us and impressed us. We hope you will find this summary of some of our favourite responses below helpful. It may even spark a ….. The post Being sensitive: Human responses to COVID-19 appeared first on Smart Insights. Click …

SEO Gap analysis using Google Search Console data in Google Analytics

A tutorial on estimating your share of search for different keywords using Google’s Webmaster tools search queries data Since search engines first became popular, search engine marketing has offered a fantastic way for businesses to grow awareness and sales as ….. The post SEO Gap analysis using Google Search Console data in Google Analytics appeared …

Secure investments by capitalizing on your channel sales strategy

Channel sales compose a fundamental part of most business models. Trusted partners can help companies enter new regional markets with little investment or expand their share in existing markets. But most channel partners will work with more than one brand, ….. The post Secure investments by capitalizing on your channel sales strategy appeared first on …

Why your web team needs an invite to your strategy meetings now

I’ll give it to you straight: It is imperative that you invite your web team to your marketing strategy meetings. Your company’s website is one of its most valuable customer-facing marketing assets, so your website operations need to get serious about how web design enhances your marketing efforts. New channels, new social media platforms, and …

Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR

Some B2B Brands Are Falling Short On Personalization: Study Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTube to automate more video …

The Perfect Landing Page: Landing page examples and 12 tips

Landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the homepage. But savvy companies know that custom landing pages are essential when it comes ….. The post The Perfect Landing Page: Landing page examples and 12 tips appeared first …

Social Media Management in Times of Crisis

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their communities to figure out how to respond. Over …

Start with Why: Creating a value proposition with the Golden Circle model

Simon Sinek explains how to truly differentiate a brand when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of ….. The post Start with Why: Creating a value proposition with the Golden Circle model …

To insource or outsource? A critical question for digital marketers

As a small business owner, you can’t do it all. The first step is admitting you need help. The second is deciding how/when you could benefit from collaborating. Before jumping to conclusions, you should first determine if your particular project ….. The post To insource or outsource? A critical question for digital marketers appeared first …