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Category: Online Marketing

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Facebook: Zuckerberg says ad boycott will end ‘soon enough’ as Oxford study explores impact

As the number of companies boycotting Facebook continues to grow, a study from the University of Oxford argues an ‘immediate’ negative impact could result, particularly in the retail sector. Various major brands, including Adidas, Coca-Cola and Starbucks – with PlayStation the latest big name to join – are withdrawing advertising to pressure the social network… …

Do you have a plan to tailor Google Analytics to your business?

7 missed customization actions in your Google Analytics set-up that you can fix now Google Analytics can sometimes be very overwhelming, I know, I’ve been there. Getting access to an account about 12 years ago, I remember just looking at ….. The post Do you have a plan to tailor Google Analytics to your business? …

Which CX metrics to add to your marketing KPIs

Metrics are your marketing scorecard, which is why you need to ensure you’re tracking the right ones Metrics are the ‘scorecard’ of your digital marketing work. When these metrics, also known as key performance indicators (KPIs), are moving upwards, you’re ….. The post Which CX metrics to add to your marketing KPIs appeared first on …

Strategy Simplified

From annual to 90-day planning that rocks Has this happened to you? You spend a ton of effort creating your marketing plan, you feel great about it. You’re going to move forwards with clarity on those important initiatives. Tasks are ….. The post Strategy Simplified appeared first on Smart Insights. Click HERE To Continue Reading …

Back to basics: Three building blocks for nailing personalisation

Personalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality. As with many modern marketing efforts, organisations must grow through… …

B2B Marketing News: COVID19 Impact on B2B, Boost in Online B2B Purchasing, Google Combines Search Console & Analytics Data

Which Recommendation Types Do Consumers Find Most Compelling? “Based on your favorite” is the most impactful recommendation type, study data shows. MarketingCharts Google Expands Access to its Business Messaging Tools from Search and Maps. Expanded brand reach to customers via maps and search listings are among features in a new tool rollout.  Social Media Today COVID-19’s …

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and …

Your guide to rock star in B2B marketing

B2C strategies can also be used for B2B audiences, after all, all marketing is human to human B2B marketing strategies can be hard to get a handle on since reaching potential customers is very different from B2C ones, right? Or ….. The post Your guide to rock star in B2B marketing appeared first on Smart …

The state of digital skills in agencies

Discover the digital skills your agency needs and how to develop your team Our guide to developing digital skills in your agency came about through conversations I have had with agency clients over the past few years. And from my ….. The post The state of digital skills in agencies appeared first on Smart Insights. …

5 Ways to Make Brand Social Media Profiles More Compelling

As a concerned consumer, I have to admit that I’m ambivalent about social media. On the one hand, it keeps me connected with friends and family. And it provides a platform for those whose voices have been marginalized. On the other hand, it can be a 24-7 outrage machine where I can ruin my blood …

Behind the Scenes at MozCon Virtual

Posted by Dr-Pete Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on …

The Best Ecommerce Platforms for 2020

Want to jump straight to the answer? The best ecommerce platform for most people is definitely Wix. Ready to start selling online? Before you can get started, the first thing you need to do is choose an ecommerce platform. An ecommerce platform is a software that gives you the capability to create and manage an …

Best Practices in Measurement & Analysis of Marketing Campaign Data

If you want to achieve success with your marketing campaign, you’ll have to ensure that your every marketing effort is measurable. Goals for your marketing campaign can be improving lead generation, increasing brand awareness, boosting your ROI, or anything in ….. The post Best Practices in Measurement & Analysis of Marketing Campaign Data appeared first …

Livestream Marketing: 5 B2B Brands Rocking LinkedIn Live

How can B2B brands benefit from using LinkedIn Live, and what are some examples of businesses rocking their LinkedIn Live marketing? LinkedIn* has seen its live-streaming LinkedIn Live feature being used by more major firms all the time, and we’ll take a look at five top B2B brands that are rocking their LinkedIn Live game. …

Tech behemoths maintain brand dominance as sustainability is key, says Kantar

Tech companies continue to dominate the biggest global brand lists – as the latest ranking from WPP and Kantar shows the largest brands are in a solid position to recover and thrive post-Covid-19. The 2020 BrandZ Top 100 Most Valuable Global Brands ranking saw Amazon retain top spot and Apple again secure second place, with… …

Best WordPress Backup Plugin – (Review Updated for 2020)

Imagine waking up one morning only to discover an error with your WordPress administrative dashboard. You contact your web hosting company, and they inform you that the website crashed — the handiwork of a hacker. In addition to missing out on website traffic and sales, you also lost your databases and website content. Now what? This …

Best WordPress Security Plugin – (Review Updated for 2020)

You wouldn’t buy a brick and mortar business without getting a lock for the front door, right? I imagine you’d probably even get an alarm system and install some cameras. These security measures are taken to prevent break-ins, from losing money, sustaining property damage, or putting sensitive information at risk. Your internet business is at …

Why Content Marketing is More Important Than Ever for B2B Brands

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States.  “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes. “Looking back though, …

Why Content Marketing is More Important Than Ever for B2B Brands

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States.  “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes. “Looking back though, …

The key components of an effective contact strategy

Five steps to creating a 1-2-1 marketing plan that will generate results Customers sit at the heart of every business. Whether you’re a sole trader or a large corporation, how you interact with your customers helps define who you are ….. The post The key components of an effective contact strategy appeared first on Smart …

Thinking Beyond the Link Building “Campaign” [Case Study]

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for …

Best Recruiting Software

Recruiting software is the modern way to source and hire top-level talent. These tools help businesses, hiring managers, HR teams, and staffing firms streamline the recruiting process. Without recruiting software, you’re forced to complete extra steps, which is inefficient. You’ll have to manually post open positions on multiple job boards. Then you’ll have to schedule …

The Perfect Landing Page: Landing page examples and 12 tips

Custom landing page examples and best practice advice Discussion of web design in companies who don’t know the power of landing pages still often focuses on the homepage. But savvy companies who are effective in their traffic building know that ….. The post The Perfect Landing Page: Landing page examples and 12 tips appeared first …

The state of influencer marketing amid Covid-19: Concern but micro-influencers show path forward

Influencer marketing campaigns, so often trying to achieve a balance between aspiration and authenticity, have seen a fault line rip through them as the coronavirus pandemic has progressed. For all of the missteps which made the news last year – Philip Morris breaking its internal rules on a campaign, fashion influencer Marissa Casey Grossman’s marriage… …

Best WordPress Popup Plugin – (Review Updated For 2020)

Looking for a good way to collect more leads? Or maybe draw in newsletter subscribers? Or maybe you just need some customers to participate in a survey? A WordPress popup plugin helps get you there. According to a study from Sumo that analyzed nearly two billion popups, the average conversion rate for a website popup …

Three B2B Marketing Tactics That Will Outlast the COVID19 Pandemic

Without question, the COVID-19 pandemic has had an impact on the B2B world with companies generally reducing marketing budgets. At the same time, many B2B companies are maintaining or increasing marketing spend as we’ve seen with most of our clients at TopRank Marketing. While there has generally been a shift from explicit sales/push marketing content …

How to Choose the Most Link-Worthy Data Source for Your Content

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set …

Best Email Autoresponder

Want to jump straight to the answer? The best email autoresponder for most people is GetResponse. It’s nearly impossible to run successful email campaigns without an autoresponder. Email autoresponders are a simple and cost-effective way to convert subscribers into customers. For simple and complex campaigns alike, autoresponders send time-based messages to specific people on your …

Best Contact Management Software

Contact management software does much more than just store phone numbers. It’s a way for businesses and individuals to organize contacts by needs, interests, and categories. The best contact management solutions encompass CRM (customer relationship management) features to track communication with people on your list. These features are crucial for sales teams to better understand …

Best Digital Asset Management Software

Digital asset management (DAM) software is a single source for organizing, sharing, tracking, and distributing all of a company’s digital assets. A digital asset can be defined as any document, image, video, audio file, visual, animation, or any other piece of media content. This software is commonly used to manage marketing materials and different types …

How to write great research questions

Six steps to writing research questions that get the best results Eureka! You’ve got an idea for a business, product, service, or new functionality, a solution to a problem, or a hypothesis about why something is happening. Unfortunately, it’s a ….. The post How to write great research questions appeared first on Smart Insights. Click …

Five reasons you need a cart abandonment campaign

Research from the Baymard Institute shows that nearly 70 percent of online customers leave items in their carts without making a purchase. Customers abandon carts for a variety of reasons, and there is no guarantee that they’ll remember to come back once they’ve left. Luckily, businesses aren’t helpless when it comes to reconnecting with these… …

B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

The 10 Traits B2B Buyers and Managers Value Most in Salespeople 42 percent of B2B buyers value active listening when it comes to interacting with salespeople, according to recently-released survey data from LinkedIn (client), while 38 percent value problem solving, 38 percent confidence, and 34 percent who said that they value relationship building skills. MarketingProfs …

How to Get Backlinks in 2020 [Series] – Whiteboard Friday

Posted by BritneyMuller Link building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) …

Best Workflow Management Software

Workflow management software has been quickly growing in popularity over the last few years. It’s an excellent way for businesses, teams, and individuals to streamline routine business processes. By leveraging a workflow management solution, businesses can benefit from automation and improved efficiency for daily tasks, one-off projects, and ongoing work. Without workflow management software, teams …

Best Document Management Software

Gone are the days of having to track down paperwork in physical filing cabinets. For security and flexibility, you need document management software. It’ll also give your employees’ the ability to access and collaborate on files from anywhere Whether your company is going green or just wants to better organize document sharing and storage, this …

Best Cloud Web Hosting Services

Want to jump straight to the answer? The best cloud hosting company for most people is definitely SiteGround. Traditionally, there have always been three main types of web hosting. Shared hosting VPS (virtual private server) hosting Dedicated server hosting But cloud hosting is a newer type of web hosting that’s rapidly growing in popularity. And …

Three reasons you need to use blogging for lead generation

Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are extremely important to the success and growth of your business There are all kinds of lead generation activities, ….. The post Three reasons you need to use blogging for lead generation appeared first …

Everyone talks about personalisation – but here is why only a few get it right

Lately, experts have written countless articles about personalised marketing and how it is changing the game. And, to be honest, it is a significant trend because it works. Personalisation has become table stakes. Whether you are talking about business-to-consumer or business-to-business marketing, you have to personalise your marketing message if you want to drive revenue… …

Break Free Marketing Season 2 Wrap Up: Reinventing B2B Marketing

Season two of TopRank Marketing’s video podcast series, “Break Free B2B,” has come to a close. We had the opportunity to interview some of the smartest B2B marketers in the industry, to find out how they’re breaking the mold and reinventing the role and function of the marketing department in B2B organizations. The series covered …

The 10 types of online influencers [Infographic]

How do you segment your influencers for outreach? Do you know this practical infographic from Traackr: The Many Faces of Influence – you may be able to spot some famous US digital marketing commentators there! We’re sharing this as a useful infographic ….. The post The 10 types of online influencers [Infographic] appeared first on Smart Insights. …

Top 10 Best Ecommerce Jobs

Are you interested in an ecommerce career? Ecommerce is a fast growing industry that keeps at bay the whole brick and mortar community. Don’t you think that it’s the time to join the winning team? Check out these ecommerce jobs and find the right fit for you. Online shopping has changed our lives. We don’t …

Best Collaboration Software

Collaboration tools have changed the way people work—and for the better. The days of knocking on office doors, leaving voicemails, or sending lengthy email chains with updates and attachments are long behind us. Modern technology makes it much easier for teams of all sizes to work together more efficiently. With collaboration software, users can access …

8 Best Payment Methods For Your Ecommerce Site

Want to jump straight to the answer? The best payment processor for most people is definitely Square. In order to operate a fully functional ecommerce website, you need to be able to accept payments from your customers. There is no way around this. Your entire business revolves around getting paid. That’s why you starting selling …

The Top 7 Accounting Software for Small Businesses

Want to jump straight to the answer? The best accounting software for most small businesses is definitely QuickBooks or FreshBooks. In a world where 60% of small business owners say they don’t have enough knowledge about accounting and finance, you can dominate your competitors if you do. In fact, accurate bookkeeping is one of the …

8 easy to use annual marketing plan and budgeting templates

How to strategically manage your marketing budget with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking budget or ROI per channel it’s hard ….. The post 8 easy to use annual marketing plan and budgeting templates appeared first …

Always-On Influence: Why B2B Needs Brand Research & 11 Must-Ask Questions For Marketers

What is brand research and why is it an important step in building a successful always-on  B2B influencer marketing program? What are the key facts you need to learn about a brand that will lead to the creation of a strong ongoing influencer program? Doing brand research right is crucial for always-on B2B influencer marketing …

Download the SEO’s Local Search Cheat Sheet!

Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO …

Best Real Estate CRM Software

CRM (customer relationship management) software, in general, is a tool that helps businesses manage interactions with current and prospective customers. Some CRM solutions are designed specifically for the real estate industry. A dedicated real estate CRM will help you organize client contact information, manage your sales pipeline, maintain relationships with previous clients, and automate mundane …

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