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Category: Social Media Marketing

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What Are Direct Costs & How Do They Differ From Indirect Costs?

It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and before you even rent an office space, you might want to know …

The world Bob Iger made

There were the times when it seemed like Walt Disney CEO Bob Iger might be the last Hollywood executive standing. Yes, Iger’s been openly thinking about retirement and searching for a successor — a search that culminated in this week’s announcement that he’d be stepping down from the CEO role immediately, with Disney Parks Chairman …

If virtual worlds are so popular, why don’t we have them yet?

If virtual worlds are so enticing, why haven’t we already shifted to them as our online social hubs? The thought of virtual worlds for socializing evokes Second Life (launched in 2003), where users created unique avatars to socialize, build and trade with each other. Contemporaneous press hype told us that our entry into the metaverse …

Coronavirus corrections and the rise of remote work

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. What a week. What an insane, heart-stopping, odd, and stuffed week. I’m utterly exhausted. But, in better news, all of that great fodder for podcast and chat, so today’s Equity is pretty ok if I may say so. …

A Successful Career in Graphic Design: What It Takes

Want to create a successful career in graphic design? If that’s a definite yes, you’ll love today’s post. In a few paragraphs, we go over the areas you must cover to become the kickass graphic designer employers love. Whether you are a freelancer or want to work for the man, the tips in today’s post …

Geneva Motor Show canceled over coronavirus fears

The Geneva Motor Show is the latest trade show to cancel over fears of the coronavirus. The Swiss auto show is one of the largest car shows in the world and is usually the venue where high-end and exotic auto makers roll out new models and wild concepts. The show, like most auto shows, is …

How to Create a Truly Effective Welcome Email

First impressions matter. Research tells us that when we meet somebody for the first time, we make snap judgements about them in just seven seconds. That first instance is likely to set the tone for any future interaction. And this is no less true for business. Getting off on the right foot with a new …

5 Reasons Your Business Needs Social Media Automation

Any business can significantly benefit from running marketing campaigns on social media. Social media is an exciting and dynamic environment with billions of potential prospects and thousands of different markets, all connected and intertwined. If you know how to tap into this incredible network, you get a chance to harness the power of the most …

How HubSpot Manages a Giant Website With a Tiny Team

I can’t write a single line of code. So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago. If you’ve followed HubSpot’s history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we …

Indian research firm Convergence Catalyst is ready for its second act

A 9-year-old is smashing the shuttle far and wide, and frantically pacing back and forth on the court in Bangalore, India, as her competition refuses to back down. Her rival is not a human. She is playing against a machine that is mimicking the game of badminton legend P.V. Sindhu, toned down a few notches …

AWS partners with Kenya’s Safaricom on cloud and consulting services

Amazon Web Services has entered a partnership with Safaricom — Kenya’s largest telco, ISP and mobile payment provider — in a collaboration that could spell competition between American cloud providers in Africa. In a statement to TechCrunch, the East African company framed the arrangement as a “strategic agreement” whereby Safaricom will sell AWS services (primarily cloud) …

Features vs. Benefits: A Crash Course on Proper Messaging

Earlier, I was scrolling on LinkedIn and came across this ad. Instantly, I was impressed with the effectiveness of the language. The language, concise and clear, offers up the benefit of the product being marketed in a way that stops scrollers in their tracks, including me. Source Qordoba is an IT company that helps companies …

Facebook Launches New Video and Photo Transfer Tool

If you ask anyone which social media platform has had the most problems with data in recent years, Facebook would most likely be the first one they name. The tech giant faced a very public backlash (and possible legal action) a while ago with the Cambridge Analytica issue. Since then it has been pitching itself …

Clearview said its facial recognition app was only for law enforcement as it courted private companies

After claiming that it would only sell its controversial facial recognition software to law enforcement agencies, a new report suggests that Clearview AI is less than discerning about its client base. According to Buzzfeed News, the small, secretive company looks to have shopped its technology far and wide. While Clearview counts ICE, the U.S. Attorney’s …

Latin America roundup: Softbank adds $1B, Stori raises $10M and Grow Mobility puts on the brakes

After investing nearly $2 billion of its Innovation Fund in Latin America in 2019, Softbank announced this month that it would add an additional $1 billion into the fund to continue supporting tech startups across the region. While the Japanese investor faces the challenge of raising a second global fund after its Vision Fund, Softbank is still …

SeeHow helps cricketers train smarter

Like baseball, cricket relies on grass, dirt, wood, cork, spit, spin, drop and rise en route to either victory or loss. And like baseball — and just about any other sport, really — cricket coaching staffs and their players worldwide are looking for more ways to track every move. Tracking statistics is nothing new. With …

Senate passes ‘rip and replace’ bill to remove old Huawei and ZTE equipment from networks

The U.S. Senate today voted unanimously to pass the Secure and Trusted Telecommunications Networks Act. Written as a response to recent concerns around Chinese hardware manufacturers, the bill would ban purchase of telecom equipment from embattled Chinese manufactures like Huawei and ZTE. H.R. 4998, which passed the House last December, would also include $1 billion …

DocuSign acquires Seal Software for $188M to enhance its AI chops

Contract management service DocuSign today announced that it is acquiring Seal Software for $188 million in cash. The acquisition is expected to close later this year. DocuSign, it’s worth noting, previously invested $15 million in Seal Software in 2019. Seal Software was founded in 2010 and while it may not be a mainstream brand, its …

Stem is offering cash advances to help musicians stay independent

Stem, a startup that helps independent musicians get paid, is expanding with a new financing program called Scale. Co-founder and CEO Milana Rabkin Lewis described the company’s core offering as a way for collaborators to “memorialize the split” of the proceeds from a song — once they’ve uploaded a track, Scale can automatically handle splitting …

Qualifying Clients; SEO Success Starts Here

Qualifying Clients If you’re working at an agency, boutique or even freelance, which clients you take on can make a huge difference to not only the bottom line, the success of the contract, but your sanity as well. But it’s not always as easy, nor obvious, as it might seem. If you’ve been in the …

Fear and liability in algorithmic hiring 

It would be a foolish U.S. business that tried to sell chlorine-washed chicken in Europe — a region where very different food standards apply. But in the high-tech world of algorithmically assisted hiring, it’s a different story. A number of startups are selling data-driven tech tools designed to comply with U.S. equality laws into the …

The Dow Jones drops nearly 1200 points as coronavirus fears batter stock markets

The Dow Jones Industrial Average dropped nearly 1200 points today to close at 25,766.64, marking the single worst week for the index since 2011. The Nasdaq stock market fell over 400 points. Behind the collapse was a growing realization that COVID-19, the coronavirus strain sweeping across the globe, has indeed landed on U.S. shores and will …

SaaS earnings bump Dropbox, Box and Sprout Social

A quick hit as we have a podcast to record, but a few public companies in the broader SaaS market reported earnings in the past week. Their results are worth unpacking as they paint a good picture of what the markets are hunting for in modern software companies. Of course, we’re covering the firms’ share-price …

‘Robot’ was coined 100 years ago, in a play predicting human extinction by android hands

The big climax arrives in Act Three. There’s an uprising, as the robots take over the factory that created them. By the Epilogue, humankind is all but extinct. Fed up with their treatment, the robots have laid waste to the hands that created them, sparing only a single human — a fellow worker. The decision …

5 Pieces of Advice for Using Categories and Tags on Your Blog

Blogging for SEO is full of challenges: what to write about, what keywords to use, structuring your post with images and headers. You know there are a lot of things to consider, but one thing many people don’t stop to consider is whether they’re using the blog categories and tags to their advantage. The truth …

‘Robot’ was coined 100 years ago, in a play predicting human extinction by android hands

The big climax arrives in Act Three. There’s an uprising, as the robots take over the factory that created them. By the Epilogue, humankind is all but extinct. Fed up with their treatment, the robots have laid waste to the hands that created them, sparing only a single human — a fellow worker. The decision …

Pinterest adds DoorDash exec and Caviar Lead Gokul Rajaram to its board

Pinterest is bringing on a new board member. The company announced today it’s appointed Gokul Rajaram, Caviar Lead at soon-to-go-public DoorDash to its Board of Directors and as a member of its Nominating and Corporate Governance Committee. The addition signals Pinterest’s desire to bring more digital advertising expertise to its board, given Rajaram’s past experience …

Andreessen Horowitz has backed Run The World, a startup with a timely offering: live online events

Every day, there’s another event-related cancellation owing to concern around the coronavirus. Just today Microsoft announced it will not have a presence at the Game Developers Conference in mid-March “out of an abundance of caution.” Facebook also said today that it is canceling its annual F8 conference scheduled for May over coronavirus-outbreak concerns. The last …

Improving the logistics of trucking, San Diego’s Flock Freight raises $50 million

“We want to change the way freight moves,” says Oren Zaslansky, the chief executive and founder of Flock Freight. His company, which has been operating in stealth mode for the last two years, has finally emerged with a new solution for freight shipping that purports to bring in more money to shippers, remove inefficiencies in …

Target Your Local Audience on Instagram (6 Simple Steps!)

Do you use Instagram for business promotion? Real talk: if your business isn’t active on Instagram, you’re missing out! In the last few years, Instagram has evolved from a simple photo-sharing app to a powerful … Continue reading Target Your Local Audience on Instagram (6 Simple Steps!) → The post Target Your Local Audience on …

Citroen introduces a two-seat EV that costs €19.99 a month

The Citroen Ami is a new take on urban mobility. It’s electric, cheap and doesn’t require a license. In short, it’s less of a car and more of an electric scooter with two seats, doors, and a heater. Jokes aside, the Citroen Ami could be a glimpse at the future of mobility. The innovation isn’t …

Tinder’s video series ‘Swipe Night’ gets a second season

Following a successful debut for Tinder’s first foray into original content, the company is giving its interactive video series “Swipe Night” another run. The company confirmed today it’s renewing “Swipe Night” for a second season that will launch this summer, again as an in-app experience within Tinder’s dating app. Variety first reported the news of …

Why and How You Should Join Twitter Chats as a Brand or Marketer

Twitter, you either love it or hate it. But as a brand or marketer, it’s an important network. Getting started on Twitter can seem intimidating due to the massive amount of content. How do you get your name out there? How do you add value and build relationships? Twitter chats are a great place to …

3 Reasons Your Social Media Marketing Agency Needs You

To get the ROI on whatever you’re doing with a partner – social media or otherwise, you need a shared set of goals and expectations. Once you have those – you need to do your part. This is YOUR part to make sure that your agency is successful. Here are 3 things you need to …

Google Cloud’s newest data center opens in Salt Lake City

Google Cloud announced today that it’s a new data center in Salt Lake City has opened, making it the 22nd such center the company has opened to-date. This Salt Lake City data center marks the third in the western region joining LA and Dalles, Oregon with the goal of providing lower latency compute power across …

Vice President Pence bulks up Coronavirus Task Force with medical and economic experts

On the first day as the new leader of the U.S. government’s efforts to contain the spread of the coronavirus, Vice President Mike Pence announced a number of new appointments to the government’s Coronavirus Task Force. The point person for the government (who will be reporting to Vice President Pence) is Deborah Birx, a longtime …

Quick notes on the DoorDash IPO filing

Earlier today, during an eye-popping market selloff, DoorDash announced that it has privately filed to go public. The decision to file privately will allow the high-valued startup to get its S-1 documents in good order with the SEC before showing the rest of us what it has up its sleeve. The move to announce its private …

Microsoft withdraws from GDC gaming conference over coronavirus concerns

Xbox-maker Microsoft announced today that it will not have a presence at the Game Developers Conference in San Francisco this year, highlighting concerns surrounding the coronavirus outbreak. The company made the announcement on its Game Stack Blog: After a close review of guidance by global health authorities and out of an abundance of caution, we’ve …

How to Layer Audiences & Keywords to Uncover Cheaper Clicks

There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. For some industries, SEO is changing …

Facebook cancels F8 conference, citing coronavirus concerns

Facebook has confirmed that it has canceled its annual F8 developers conference, over growing concerns over the COVID-19 coronavirus pandemic. “Celebrating our global developer community at F8 each year is incredibly important to us at Facebook, but we won’t sacrifice the health and safety of our community to do so,” Facebook’s Director, Developer Platforms & …

James Currier, Sarah Nahm, Arun Mathew and Vlad Magdalin to speak at Early Stage SF

Early Stage SF goes down on April 28 and we are more excited than ever to introduce this brand new event to the community. The day-long event is meant to give early stage founders the chance to pick their own adventure, hearing from a wide variety of experts in fundraising, marketing and operations in a …

Daily Crunch: DoorDash files to go public

DoorDash prepares to go public, Roblox raises $150 million and Reddit’s CEO takes aim at TikTok. Here’s your Daily Crunch for February 27, 2020. 1. DoorDash, the $13B on-demand food delivery startup, says it has confidentially filed for an IPO The company said that its Form S-1 (a draft registration statement) was filed with the …

With better recall of our photos and videos, will our ability to forgive disappear?

We’re cruising through the short stories in Ted Chiang’s collection Exhalation. Today, we read one of the most popular from the set, The Truth of Fact, the Truth of Feeling, which Lux Capital’s Josh Wolfe described in our end-of-year books guide a few weeks ago: This year for me it was Ted Chiang’s “Exhalation”. The …

Newlab and The Boston Globe team up to launch AI tools startup Applied XLabs

Applied XLabs is a new startup building tools that can automate data-gathering for journalists — and eventually, for knowledge workers in other industries. The company is emerging from Brooklyn-based Newlab, with The Boston Globe as its launch partner. It will be led by Francesco Marconi (pictured above), who was previously R&D chief at The Wall …

Newlab and The Boston Globe team up to launch AI tools startup Applied XLabs

Applied XLabs is a new startup building tools that can automate data-gathering for journalists — and eventually, for knowledge workers in other industries. The company is emerging from Brooklyn-based Newlab, with The Boston Globe as its launch partner. It will be led by Francesco Marconi (pictured above), who was previously R&D chief at The Wall …

Magma Partners scores $50M to build the a16z of Latin America

Magma Partners has more than doubled the size of its investable capital with the close of its latest $50 million fund. The Santiago, Chile-based venture firm founded in 2013 had secured $21 million that made up the outfit’s second fund, which it raised after closing its debut fund with just $2.5 million. The firm’s largest …

Amazon Transcribe can now automatically redact personally identifiable information

Amazon Transcribe, the AWS-based speech-to-text service, launched a small but important new feature this morning that, if implemented correctly, can automatically hide your personally identifiable information from call transcripts. One of the most popular use cases for Transcribe is to create a record of customer calls. Almost by default, that involves exchanging information like your …

California’s self-driving car reports are public. Here’s what they don’t mean.

The California Department of Motor Vehicles released its annual cache of autonomous vehicle testing and disengagements data that, depending how one chooses to interpret the data, shows either stunning progress or stagnation. The data, which every company testing autonomous vehicles on public roads in California must submit, tells a winding and sometimes contradictory tale of …

Four Big Takeaways From the Twitter Agency Playbook

  Want to know how to best use Twitter? These highlights from the Twitter Agency Playbook can give you great starting points to grow your Twitter business. Twitter is a fascinating social media platform. It had an enormous boom in popularity when it first launched, but some people don’t exactly know what to do with …