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Category: Social Media Marketing

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Social Media Managers Are Necessary During a Crisis: Here’s Why

  A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship …

6 Next Level Tactics That Will Push You Past a Content Plateau

It’s not uncommon for a company’s marketing strategy to eventually start plateauing. Content requires patience and consistency, but sometimes you reach a point where you need something extra to move the ship forward. You’ll see content plateaus at various points in your marketing, such as after you hit 10,000 visitors, again after you hit 50,000 …

Are Instagram Guides a Big Chance For Creators?

May 2020 seems to be a busy month for Instagram. The social network has launched a ton of new features aimed at helping users navigate the COVID – 19 crisis. In the last few weeks, … Continue reading Are Instagram Guides a Big Chance For Creators? → The post Are Instagram Guides a Big Chance …

Sell More With the New Facebook + Instagram Shops Feature!

On May 19th, Facebook and Instagram announced a new game-changing feature: “Shops”! On the heels of new small business-friendly features like food delivery and gift card stickers on Instagram and the Support Small Business Sticker, … Continue reading Sell More With the New Facebook + Instagram Shops Feature! → The post Sell More With the …

How to Repost on Instagram Like a Pro

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. As algorithms are updated regularly, you need to know hat is working now to grow your …

Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)

If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing. Click HERE To Continue Reading On… David Meerman Scott – Web Ink Now ☕ 🎁 …

7 Ways that AI is Revolutionizing Email Marketing

A week or so ago, I shared how Salesforce Einstein was dramatically changing the customer journey, predicting and providing personalized communications that are driving up impact and reducing churn for Salesforce and Marketing Cloud customers. If you haven’t looked at your subscriber list retention lately, you may be surprised at how many subscribers are churning …

Email Marketing: Simple Subscriber List Retention Analysis

Subscriber retention has its roots in the newspaper industry. Several years ago, I worked for a Database Marketing company specializing in Newspaper Subscription Analytics. One of the key metrics for segmenting and marketing to prospects for subscriptions was their ability to ‘retain’. We didn’t (always) want to market to prospects that would not retain well …

How to Improve Mobile Conversion Rates With Digital Wallets

Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell you how good your mobile campaign is and, with attention to details, what needs to be improved. Many otherwise successful e-commerce retailers see their profits plummet when …

3 Alcohol Brands Killing It on Social

You know what they say about the alcohol industry: It does well in both good times and bad. So, even during a global pandemic, people are still finding ways to consume their favorite beers, wines, and spirits from the comfort of their own homes. In fact, in March 2020, social engagement around alcohol brands increased …

A Step-by-Step Walk Through the New Facebook Messenger Rooms

  Everyone’s been talking about the new Facebook Messenger Rooms … but what do they mean for you and your business? Maybe you have noticed a new feature on Facebook under your status updates: Rooms. This new Facebook feature is set to compete against Zoom and other video-conferencing tools. But is it any good? Will …

The Secrets to Cold Outreach For Freelancers

What’s one of the biggest struggles for freelancers? Getting clients. In fact, 75% of freelancers can’t find new work at a moment’s notice. This is important especially with so many people opting to freelance, work from home, and start side hustles. While you can wait for referrals, tap your network, and do the usual things …

Customers Seek Experiences That Enhance Their Current State, Design Accordingly

In a world of distraction, listeners make the best architects of engagement. In a mobile-first world, experiences must be reimagined for the small screen. The best experiences will break the fourth wall of digital to deliver real human-to-human engagement. Like software, mobile has eaten the world. But mobile is more than a next-generation platform. Mobile …

Create Facebook Pixel Events for Time Spent

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). That event will help you better track, optimize, and target those who spend the most time on your website. This is a big deal. …

How to Craft a Social Media Landing Page That Wows

  Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. Your reach is off the charts. Even your engagement rates …

The 3 Reports Every B2B CMO Needs to Survive and Thrive in 2020

As the economy spirals closer to a recession and corporate budgets are slashed, the reality for B2B marketers this year is that every dollar spent is going to be questioned, scrutinized, and will need to be tied directly to revenue.  Marketing leaders need to be laser focused on shifting their budget to tactics and programs …

GDS Group Welcomes Brian Solis as Keynote Speaker at upcoming CIO, Digital Innovation and CMO Brand Digital Summits

GDS Group, global B2B events company, announced today that Brian Solis will be delivering a virtual keynote address at the upcoming CIO, Digital Innovation and CMO Brand Digital Summits, taking place this May and June digitally. The closed-door summits will focus on driving key transformation in this new world by connecting senior executives from companies such as Facebook, …

How to Do a Reputation Audit For Your Brand (And Why You Should)

Many sources create a brand’s reputation. Getting positive feedback, responding to trends, being aware of competitors, gleaning audience insights, and establishing relationships with customers each play a role in building a good reputation for a company. Gathering and analyzing this information is essential for growing and managing your online reputation, but these tasks involve a …

How Pagination Affects Your Organic SEO Rankings and Lead Generation Efforts

When developing and structuring your website, you should be conscious of how much content you publish on each page. The more content and topics you try to squeeze into a page, the longer visitors will have to scroll to view it all and make sense of everything. Some visitors, unfortunately, aren’t willing to scroll through …

Boost Your Sales and Productivity with These 6 Hacks

Every day, it seems like we have less time to take care of our work. It’s paradoxical since there are so many apps, hacks and devices that help us save time nowadays. It seems like the very tips and tricks that should save us time actually take a major toll on our productivity. I’m a …

[Interview] Cookie-less world: ‘The need to get insights from advertising and social will not stop growing’

Google’s project to end third-party cookies has not been affected by the current health crisis, quite the contrary. The company is now looking for collaborators to start experimenting with its “Privacy Sandbox”, an initiative launched last year to put forward ideas about how behavioral advertising and ad measurement on the web would work in a …

Why You Shouldn’t Have More Than One Facebook Profile

  Wondering why you shouldn’t have more than one Facebook profile? We break down all the reasons and offer solutions in this post. You should only have one Facebook profile. Trust me, I get the allure of having multiple profiles for your personal use. You can have one that’s family-approved, where your mom and Aunt …

7 SEO Tools Every Search Marketer Needs In Their Arsenal

To win at Google, you need to have not only a strong SEO skillset to influence its algorithms but you also need access to the right SEO tools that make this process easier and more effective. I’ve spent countless hours reading SEO blogs, scouring the internet for the most popular/useful SEO software, and talking to …

How to Become an Affiliate Marketer (Your Path to Success!)

Now more than ever before, many of us are looking for ways to work from home and diversify our incomes. During these challenging times, using a little ingenuity, a little know-how and activating all the … Continue reading How to Become an Affiliate Marketer (Your Path to Success!) → The post How to Become an …

I Canceled My Expensive Website Reporting and Analysis Tools for Diib

With the lost revenue associated with COVID-19, I really had to re-evaluate the products that I was using to research, monitor, report, and optimize my sites and those of my clients. I was spending several hundred dollars per month with quite a few tools to do this. As well, each of the tools had tons …

How to Perform a Competitor Analysis on Twitter That Helps You Nab More Business

  What’s your competition doing? (You should be able to answer that quickly.) One way to find out is by doing a competitor analysis on Twitter. When I first begin working with a new client to provide social media management at Contentworks Agency, I run a quick competitor analysis. A competitive analysis finds and analyzes …

Artificial Intelligence and Machine Learning for Marketing and Public Relations

The rise of Artificial Intelligence in marketing and public relations has become an important way to automate routine tasks to save time and money as well as to increase the success of marketing initiatives. AI can help marketers in many ways, such as analyzing which blog or email newsletter topics has the greatest chance of …

The 10 Basics of an SEO Audit

This last week, a colleague of mine had mentioned that he had a client that seemed to be stuck in rankings and he wanted an SEO audit of the site to see if there were any issues. Over the years, search engines have evolved to the point that old site audit tools aren’t really helpful …

How to Build an Affiliate Marketing Program (That Everyone Wants to Join!)

To define affiliate marketing means you have to first understand a rewards system. Whether your affiliate program is a business-to-business (B2B) program or a business-to-consumer (B2C) program, the idea is similar! Affiliate Marketing Definition (The … Continue reading How to Build an Affiliate Marketing Program (That Everyone Wants to Join!) → The post How to …

How to Write Engaging Instagram Captions

If you aren’t familiar with Instagram, you might think that the key to capturing your followers’ attention are the images you post. Photo-shopped to perfection, bright eye-popping titles arranged in an intricate puzzle-like theme. Yes, you are right, visuals (imagery, videos) play an important role in stopping someone casually scrolling through their Instagram feed. But …

20 Free Social Media Tools for Social Media Managers

  Tight budget or not, you’ll want to check out these popular–and free–social media tools.  Are you creating social media content? Managing social media teams? Running a social media agency? Though many paid tools are available, sometimes you may want something that you can use for free. You might want to start with a free …

Local SEO: What is a Citation? Citation Building?

Local search is the lifeblood of virtually any organization that serves a local region. It doesn’t matter if it’s a national franchise that has locations throughout different cities, a roofing contractor, or your neighborhood eatery… a search for a business online shows incredible intent that a purchase is coming next. For quite a time, the …

How To Do Marketing In The New Economy

Our economy is undergoing a dramatic transformation. The consumer is becoming an integral player in the products we market in the wake of that change. In the New Economy, the customer plays an integrated role in the value-creation chain along with AI, social media, and third-party partners. For vendors, the task of understanding their own …

Rethinking B2B Marketing Outreach? Here’s How to Pick Winning Campaigns

As marketers adjust campaigns to respond to the economic fallout from COVID-19, it’s more important than ever to know how to pick winners. Revenue-focused metrics let you allocate spend effectively. It’s jarring but true: the marketing strategies companies started implementing in Q1 2020 were obsolete by the time Q2 rolled around, blown up by the …

How to Build a Successful Remote Support Team

  Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. After all, they’re all about good communication skills and …

MVRK: The Launch of the 3D Virtual Event

Last week I was invited for my first tour of an online virtual conference space. To be honest, while the timing of the lockdown was in play and I thought it may be a nice tool, I was concerned it may be a bit too geeky and may not attract mainstream businesses. I thought it …

7 Ways to Use TikTok Advertising to Promote Your Business

One of the hottest apps on the planet, TikTok, flipped the way we think about social media. With an audience of over 800 million active users, TikTok appeals to the roots of social media – viral content. Marketing teams around the world are capitalizing on TikTok’s success to advertise their products. Grow real, targeted TikTok …

How to Write in a Conversational Tone and Increase Blog Engagement

When you’re having a conversation with your friend, you’re usually relaxed. You’re not trying to impress them with your vocabulary or pretending to be someone else. But did you know that you can have conversations with your audience on your blog? You can speak to them the same way you talk to your friends over …

You Again? Avoid Spamming Your Followers on Social Media

  You think you portray enthusiasm and energy when you send a flurry of posts. But your followers may have another word to describe what you’re sharing: spam.  As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns …

Instagram Support Small Business Sticker (How-To + Tips For Reach!)

It’s more important than ever before to support small business. And while we’re all staying home, it’s a little tougher to interact with those businesses in person! Thankfully, Instagram is doing everything they can to … Continue reading Instagram Support Small Business Sticker (How-To + Tips For Reach!) → The post Instagram Support Small Business …

How to Balance Acquisition vs. Retention Efforts

When trying to acquire a new customer, I truly believe the largest hurdle you have to overcome is trust. The customer wants to feel as though you’re going to meet or exceed expectations for your product or service. In difficult economic times, this can even be more of a factor as prospects are a bit …

Shoutem: The Most Efficient Mobile App Development Platform

This is one of those topics that I have some really tough love on when it comes to my clients. Mobile apps may be one of those strategies that continues to have the highest costs and the lowest returns on investment when done poorly. But when done well, it has insanely high adoption and engagement. …

US Marshals says data breach affects prisoners’ personal information

A data breach at the U.S. Marshals Service exposed the personal information of current and former prisoners, TechCrunch has learned. A letter, sent to those affected and obtained by TechCrunch, said the Justice Department notified the U.S. Marshals on December 30, 2019 of a data breach affecting a public-facing server storing personal information on current …

California turns to vote-by-mail to keep residents safe come November

California Governor Gavin Newsom announced Friday that his state would issue a mail-in ballot to every registered voter for November’s election. Newsom issued the decision as an executive order in coordination with other California officials. The order will require all county election officials to provide mail-in ballots to voters, but it also provisions for in-person …

The Ultimate Guide to LinkedIn Advertising

The pros and cons of LinkedIn advertising, how much it costs, what ad formats are available and how to set up your first campaign. LinkedIn is the definitive B2B social network, connecting you with 675+ million professionals around the world. While certain other networks like Facebook and Twitter are highly-capable B2B advertising platforms, LinkedIn is …

How to Set & Achieve Marketing Objectives in 2020

In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. On the other hand, it can incentivize your team to prioritize your company’s needs over your customers’ needs. Contrary to popular belief, …

Microsoft Surface Go 2 review

The original Go was a mostly well-received addition to the Surface line when it arrived in late 2018. It was a nice, pint-sized alternatively, positioned fairly well to serve as a secondary device for some. It did the convertible double duty and traveled well, but otherwise was lacking in guts and versatility. Launching at the …

AMP for Email: Everything You Need to Know

AMP for email is, at this point, a trend. Will it become a standard practice? There are pros and cons. The latter, in particular, relate to the still-in-progress status of the technology and required skills for implementation. But there are potential benefits, too. This post walks through everything you need to know. What’s the point …

As funding slows in Boston, its early-stage market could shine

Chris Lynch, a founder and former general partner at Boston-based seed-stage fund Accomplice, remembers “VC Mountain in Waltham.” Back then, entrepreneurs on funding quests would visit a building overlooking the Waltham Reservoir near Boston where they pitched to a few investors: Matrix Partners, Charles River Ventures and Highland Capital Partners. “And if they didn’t invest in …