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Your guide to making online reviews work for your business

Estimated read time: 19 minutes Online reviews matter and can help bring more customers to your business. They can also hurt your business when the majority is negative. Keep in mind though that a good mix of positive and less than positive online reviews show that your brand is used by many and can make …

Interview With Nathan Elly from Digital Next

Nathan Elly: How to Produce Data-Driven Marketing Campaigns That Deliver Reliable ResultsMarkers are constantly launching campaigns for brands. However, many of them struggle to convert their visitors to buyers. HubSpot says that the arts and crafts industry has the highest conversion rate at 4.01 percent. That goes to show how dismal most conversions are doing. …

Popular Design News of the Week: May 25, 2020 – May 31, 2020

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, …

A barometer of aliveness

Consciousness — “I think therefore I exist” — is not a prerequisite for aliveness. The non-thinking plant is still very much breathing and communicating with its brethren through an interconnectivity of roots. Meanwhile, the overly conscious octopus contains a half a billion neurons in its arms which allow the tentacles to function independently from its …

The Best Practice Management Software

A good practice management software can turn an inefficient medical practice into a great one. After all, your focus is to help patients feel better, enhance their quality of life, and improve their health. But to do that, you need to also track appointments, stay on top of billing, stay in contact with patients, and …

Best Customer Service Software

Customer service software makes sure your customers are happy and satisfied with your business. After all, your customers make or break your success. Happy customers keep coming back and spending more money, while unsatisfied customers will cause significant damage to your reputation. In fact, an unhappy customer may tell up to 15 people about their …

Best Call Center Services

Call center services are crucial to any type of business. Not only does it show you prioritize your customer support, it gives your customers multiple ways to contact your business. But managing a call center on your own can be a challenge. In-house call centers are usually costly and labor-intensive. This is especially true for …

Best Call Center Software

Today’s world is digital—but phone support places a crucial role in customer service. That means having a good call center software to power your support. According to a recent study, 48% of consumers say they prefer to communicate with companies on the phone. Furthermore, 75% of people say they want human interaction for customer support. …

Facebook Updates Creator Studio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Creator Studio as well as new Twitter Camera and conversation management features. Tune Into …

How To Design Perfect Full Width Banners For Your Shopify Store

How you present your E-commerce store is one of the key chains behind the impression your brand carries. Visitors who land on to your site mostly make the image of your brand in their heads by a mere glance on your site, so you need to understand that it is very important to make sure …

Why Email Should Be At the Heart of Your Marketing Mix

It’s probably not surprising for us at Litmus to be talking about how important email is, but what we’re talking about here isn’t about marketing the way it’s always been done. Normally, email improvements and insights are used for email’s sake. There’s a thriving community of dedicated and passionate email marketers, but it’s been a …

8 Virtual Team Activities That Go Beyond Happy Hours

We’ve talked a lot about how important team building is in a remote working environment. That’s why we decided to do a little research into some of the best virtual activities you can try with your team to boost morale and strengthen connectivity. But if you’re anything like us, you’re getting a little tired of …

Best Online Course Platforms Reviewed: Where Should Your Online Course Go?

Creating an online course is a fantastic way to make money online. If you have a skill you can teach that’s in demand, there’s room for a good online class or tutorial covering that skill. Where there’s a high demand… The post Best Online Course Platforms Reviewed: Where Should Your Online Course Go? appeared first …

How to Make Money from Your Phone: Do Cash Apps Really Work?

Most people take their phone wherever they go. Unless you’re hitting an isolated canyon for a backcountry kayaking trip or intentionally spending time away, chances are your smartphone is with you. In the age of so many online opportunities this… The post How to Make Money from Your Phone: Do Cash Apps Really Work? appeared …

Delivering Episode 21: Measuring Emails With Litmus

In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus. Litmus is the only platform …

Social Media Managers Are Necessary During a Crisis: Here’s Why

  A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship …

The Best HR Software

Human resources software helps businesses of all sizes manage various aspects of HR processes. From employee onboarding to payroll, benefits, training, and more, HR software makes everything easier for your HR staff and employees alike. Without HR software, organizations face a bottleneck in the HR department. The only way for employees to access information is …

4 Steps For Creating A Long Term Business Plan

Setting up a business is a whirlwind journey. From drawing up your plans, to applying for funding, to opening your doors for the first time, the first few years of your business’ life are hectic and exciting. The first few years are the ones you are warned about, too; these are the years where you …

6 Next Level Tactics That Will Push You Past a Content Plateau

It’s not uncommon for a company’s marketing strategy to eventually start plateauing. Content requires patience and consistency, but sometimes you reach a point where you need something extra to move the ship forward. You’ll see content plateaus at various points in your marketing, such as after you hit 10,000 visitors, again after you hit 50,000 …

Recovery Planning: 6 reasons you need to update your welcome campaign today

The welcome email is the most engaged with, it generates over 60% open rates and can have the highest conversion rates compared to the rest of your email campaigns. It is the single most important email nurture series to get right as it is the start of the relationship between you and the consumer. Get …

Personal Update: Lessons from a Near Death Experience [PODCAST]

Since we last spoke, I almost died. Meningitis due to an allergic reaction has kept me from being with you for several weeks, but it’s left me with some lessons to share. We’re going to talk about disaster preparedness, the concept of fairness, and how aggressive actions create risk but may be worth it. Let’s …

Why Donald Trump’s war on Big Tech is doomed to fail

Enlarge (credit: Aurich Lawson / Getty Images) Donald Trump is mad at Twitter, Facebook, and other big technology companies, and in an Oval Office statement on Thursday, he pledged to do something about it. “A small handful of social media monopolies controls a vast portion of all public and private communications in the United States,” …

106 Ways to Make Money Online & From The Comfort Of Your Own Home

[Last Updated: 29th May 2020] Thanks to the internet there’s now a wide assortment of ways to make money online. So if you are stuck in a dead-end job and would like to change your life around then this guide will provide actionable strategies to enable you to do so. Whether you are looking for …

Improving banking customer experience: learning from the challenger banks #ChartOfTheWeek

New research comparing user customer experiences for banks This study caught my attention since it highlights the digital disruption caused by challenger banks and how some industry incumbents have improved their performance, but others haven’t. This painstaking usability research involved ….. The post Improving banking customer experience: learning from the challenger banks #ChartOfTheWeek appeared first …

Get ahead of the game: Why ‘earned data’ could be the future for marketers

As a marketer, I always question the wisdom of organisations coming up with their own ‘categories’ or catch-phrases because, as a general rule, there are more than enough of them, and making new ones stick is risky and expensive. But, despite the fact that the advice of my SEO consultant is that it might take… …

Weekly News for Designers № 542

Why the Grumpy Designer Will Keep Working from Home, Thank You – A look at why the work-from-home lifestyle is too good to give up. An Infinitely Scrollable Vertical Menu – Learn how to create a unique scrolling effect on a classic vertical menu. The Third Age of JavaScript – A look at what the …

B2B Marketing News: Top Enterprise Firm Challenges, What B2B Buyers Want, Mobile Ad-Buy Shift, & LinkedIn’s Content Trends

What B2B Buyers Want From Tech Vendors Right Now 55 percent of B2B buyers say it’s appropriate for marketing efforts to continue during these challenging times, and 53 percent are presently in the market for B2B products and services, with most of those having recent new purchasing interests, according to newly-released survey data. MarketingProfs Programmatic …

How to Use Google Analytics to Eliminate Uncertainty

Wish you had more information to guide your marketing decisions? Wondering how Google Analytics can help? To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of …

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special …

Crisis Adaptation – Whiteboard Friday

Posted by BritneyMuller Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it’s never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special …

Are Instagram Guides a Big Chance For Creators?

May 2020 seems to be a busy month for Instagram. The social network has launched a ton of new features aimed at helping users navigate the COVID – 19 crisis. In the last few weeks, … Continue reading Are Instagram Guides a Big Chance For Creators? → The post Are Instagram Guides a Big Chance …

Sell More With the New Facebook + Instagram Shops Feature!

On May 19th, Facebook and Instagram announced a new game-changing feature: “Shops”! On the heels of new small business-friendly features like food delivery and gift card stickers on Instagram and the Support Small Business Sticker, … Continue reading Sell More With the New Facebook + Instagram Shops Feature! → The post Sell More With the …

How to Repost on Instagram Like a Pro

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. As algorithms are updated regularly, you need to know hat is working now to grow your …

The Best Agile Project Management Tools

Agile project management has become increasingly popular over the last decade or so. While this project management methodology was initially created for software development teams, the principles can be applied to any large-scale project across any industry. Traditional project management is rigid. It follows a linear path and offers little to no room for making …

6 Tips For Shooting Videos Of Yourself On Your Own

How many times have you looked at your camera or phone and thought—today is the day I’ll shoot that video… And how many times have you decided, “Eh… maybe I’ll do it tomorrow.” *Raises their own hand*‍ Shooting a video of yourself on your own is a daunting task, but we’re here to show you …

Your Marketing May Already Be AI-Powered (And You Didn’t Even Know)

If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing. Click HERE To Continue Reading On… David Meerman Scott – Web Ink Now ☕ 🎁 …

119 Side Hustles to Create New Income Streams

We live in the age of the side hustle. Most people are looking for freelancing gigs, learning how to build passive income, or additional ways to make money online. There have never been more opportunities to make money with a… The post 119 Side Hustles to Create New Income Streams appeared first on Niche Pursuits. …

7 Ways that AI is Revolutionizing Email Marketing

A week or so ago, I shared how Salesforce Einstein was dramatically changing the customer journey, predicting and providing personalized communications that are driving up impact and reducing churn for Salesforce and Marketing Cloud customers. If you haven’t looked at your subscriber list retention lately, you may be surprised at how many subscribers are churning …

Email Marketing: Simple Subscriber List Retention Analysis

Subscriber retention has its roots in the newspaper industry. Several years ago, I worked for a Database Marketing company specializing in Newspaper Subscription Analytics. One of the key metrics for segmenting and marketing to prospects for subscriptions was their ability to ‘retain’. We didn’t (always) want to market to prospects that would not retain well …

WordPress Conversion Tracking Made Simple: A Step-by-Step Guide

Do you want to add conversion tracking features to your WordPress website? Conversion tracking helps you measure the impact of your marketing efforts and makes it easier to understand how users interact with your website. In this guide, we will show you how to add conversion tracking in WordPress and track your conversions like a …

How to Create a WordPress Form With a Date Picker

Do you need people to pick a date when they fill in a form on your website? Perhaps you want to know a good time to call them, or maybe you want to gather information such as date of birth, etc. That’s where a date picker field can help. In this article, we’ll show you …

How to Disable Automatic Updates in WordPress

Did you know that WordPress can automatically update your website? In some cases, that can include plugins and themes too. Despite the security benefits, there is a slight chance that these background updates can break your website. In this article, we will show you how to disable automatic updates in WordPress, so you can manually …

4 case studies show impact of Google’s latest core update

The May 2020 core update highlights how different types of businesses are affected. In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google was ….. The post 4 case studies show impact of Google’s latest core update appeared first …

How to Improve Mobile Conversion Rates With Digital Wallets

Mobile conversion rates represent the percentage of people who opted into using your mobile app/ mobile-optimized website, out of the total number of those who were offered to. This number will tell you how good your mobile campaign is and, with attention to details, what needs to be improved. Many otherwise successful e-commerce retailers see their profits plummet when …

The Best Water Delivery Services For Your Business

We all know it’s important to drink enough water. Dehydration can lead to headaches, lack of focus, and a loss of productivity. Not everyone likes the taste of tap water, so many businesses have high-quality water delivered. If you’re looking to get fresh water delivered to your workplace on a regular basis, here’s a guide …

Best CRM Software

A good customer relationship management (CRM) software can take your business to the next level. That’s because it focuses on the one thing that makes a great business: the customer. Finding the right CRM platform for your business can be difficult if you don’t know what to look for. That’s what inspired me to create …

The Best Commercial Cleaning Services

Cleaning and sanitizing a business requires a lot more work than simply straightening up around the house. Whether you run a small retail store or a company with hundreds of employees, you need a professional cleaning service that has the staff, resources, and materials to handle a big job. Bottom line: Get a commercial cleaner. …

How to Craft the Perfect Writing Sample in 2020 (+ Examples)

Just when you thought you finally found your dream job, your hopes are deflated by two simple, intimidating words: “writing sample.” You know the job is perfect for you. It feels like you were almost born for it. And if you can just land this gig, your writing career will take off like you’ve always …

Small Business Marketing Tips That Won’t Break The Bank

Marketing is expensive. There really is no way of getting around it. However, it is essential. There are very few effective ways of getting your business name out there without some form of marketing. Word of mouth is invaluable, but in most cases, it just is not enough. Even if it was, it would be …